O AdAge elaborou um ranking dos comerciais exibidos durante a 52ª edição Super Bowl, realizada no último domingo (4). O evento é visto como uma vitrine da criatividade publicitária, sendo o espaço mais caro do mundo devido a sua grande visibilidade.
A lista apresenta os melhores filmes, na opinião dos editores do site, até os menos criativos. Confira:
Amazon Alexa – Lucky Generals (in-house)
Tourism Australia – Droga5
Sprint – Droga5
NFL- Grey New York
Febreze – Grey New York
Tide – Saatchi & Saatchi
Tide (another) – Saatchi & Saatchi
Tide (yet another) – Saatchi & Saatchi
Tide (It’s Yet Another Tide Ad Again) – Saatchi & Saatchi
Doritos/Mtn Dew – Goodby, Silverstein & partners
Wendy’s – VML
E-Trade – MullenLowe
Intuit – Phenomenon/Passion Animation Studios
Lexus – Walton Isaacson
Bud Light (Bud Knight) – Wieden & Kennedy
Bud Light (Ye Olde Pep Talk) – Wieden & Kennedy
Toyota – Saatchi & Saatchi
Blacture – McKinney
Quicken Loans – Huge
Avocados from Mexico – GSD&M
Michelob Ultra – FCB Chicago
Jeep – DDB Chicago
Ram Trucks – Goodby, Silverstein & Partners
Kia – David & Goliath
Squarespace – In-house
TurboTax – Wieden & Kennedy
Jeep – FCB Chicago
TurboTax – Wieden & Kennedy
Universal Parks & Resorts – In-house
Persil ProClean – DDB New York
Michelob Ultra – FCB Chicago
Wix.com – In-house
Turkish Airlines – 5 Senses with Dr Oz
YouTube – Hook (veja aqui)
Coca-Cola – Wieden & Kennedy
T-Mobile – In-house/Laundry Service
Pepsi – In-house
Budweiser – David
Diet Coke – Anomaly Los Angeles
WeatherTech – Pinnacle Advertising
Toyota (Mobility for All) – Saatchi & Saatchi/Dentsu
Toyota (Good Odds) – Saatchi & Saatchi/Dentsu
Verizon – McCann New York
Hyundai – Innocean
Stella Artois – Mother
M&Ms – BBDO New York
Pringles – Grey New York
Jeep – Arnold Worldwide
Groupon – O’Keefe, Reinhard & Paul
Ram Trucks -Highdive
Amazon Prime -In-house
Hulu – In house
Monster Products – NBCUniversal Content Innovation Agency (veja aqui)
Kraft – Leo Burnett